Solutions
We measure demand so our clients understand where they have risks and opportunities.
FEATURED
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
FEATURED
NCSolutions (NCS) has joined Circana!
With this acquisition, Circana expands its media capabilities to help clients better plan, target, measure, and optimize media investments across channels... read more
With Circana, You Can.
Industries
Resources
THE SINGLE SOURCE OF TRUTH FOR
Center Store and Frozen Foods
Consumer buying behavior in the center store and frozen foods is more complex than ever.
CPG manufacturers and retailers need the latest insights to win now and in the future. Circana can help you make confident decisions with the most accurate insights available.
Get the latest data and insights to keep up with the always-evolving center store and frozen foods. Circana leverages unmatched data assets to provide a data-driven perspective as you navigate the complexities of a changing market landscape.
Join more than 7,000 clients and partners worldwide
It all starts with our
Industry Experts
“Today, consumers remain more home centric in their food and beverage behaviors. But a return to the workplace and experiential out-of-home behaviors is leading to culinary exploration outside the home. Look for consumers to seek ways to create those experiences in their own kitchen with convenient, easy-to-prepare solutions from grocery aisles.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
Top Categories Hold Strong; Major Sales Swings Candy and Energy Drinks
Carbonated Beverages, Salty Snacks, and Bottled Water remain the top 3 categories by rank. Energy Drinks and Bottled Water both climbed one spot, while Chocolate Candy dropped two ranks, driven by a steep -24.3% sales decline. Sports Drinks jumped three spots with a strong 10.2% sales increase. Seafood - FZ and Novelties - FZ also saw double-digit sales growth, while Tomato Products and Milk Flavoring/Cocoa Mixes experienced significant double-digit declines.
Source: Circana, Liquid AI™,
March, 2025
Data Source:
Point of Sale (POS) Data
Speak to an expert
Find out how we can help your brand grow more. Fill out the form and we will get right back to you.
Complete Food & Beverage™ is now available
